In today’s technology-driven environment, organizations are faced with an incessant flow of data. This is where information-based decision making has become essential, especially in the
In the competitive world of B2C commerce, customer service and lead generation play a key role in the success of a company. However, as we
Nowadays, all companies have metrics to measure their digital marketing. However, it’s essential for your business to be aware of what happens offline, as well
In the digital era in which we live, information security has become a fundamental challenge for organizations of all sizes and sectors. Protecting sensitive data
You have probably heard of the term funnel or sales funnel which is a fundamental concept to understand how a company’s sales process works. This
This week we talk to Diana Fontinha, Business Intelligence Manager, who reflects on her work as a leader at Walmeric and the path that has
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