As is well known, the landing pages are those pages that you send to your visitors from any of your designed campaigns in order that they could perform certain action. In other words, they allow you to direct the lead to the goal you want to achieve.
There are no doubts that landing pages, effectively, inciting more leads to the action making more feasible conversions.
If you take the advantages of this tool, you could achieve that your potential customers subscribe to a webinar, download materials and even buy your product or service, making the sales cycle shorter.
If you are already use landing pages, these tips will help you to increase your leads:
• Incite your lead follow a path: for example, the lead make a click on your invitation email campaign, and he is directed to a landing page, which in terms of content and design is not only focusing on both; the announcement and previous message , but also aligned with his wishes or needs equally.
• Add value and keep your promises: give clear and concrete answers of what your leads are looking for, avoids offer other things. Provide more detailed and useful information about the product or service of interest.
• Create landing pages easy to understand: in order that the content structure is clear and concise, making your lead focuses on the benefits of your product or service.
• Testing you landing page frequently: it will be one of the best ways to increase your ROI. Testing changes in campaigns, actions, structures, designs, layouts. So, you will be more aware of what should be the better content to understand and manage in order to achieve a greater volume of conversions.
With Delio Lead Management not only each one of your leads will see the landing page that is most relevant to him/her, but also it will help you to qualify your leads and increase conversion rates.
Originally published in our blog Delio