Knowing how and where converted leads originate means, even today, a challenge for assisted sales companies. However, from that attribution relies digital marketing investment optimizations according to real results, sales rate improvements in Contact Center and cost reductions (CPC, CPL, CPA…).
Sales over the phone increased by 50% in 2019 and this trend will continue growing along 2020. This is the reason why everyday more and more companies decide to add Call Tracking to their sales strategies. But, are they really taking the most out of this technology to improve results?
Call Tracking, is just one of the many pieces of Lead to Revenue Management, an automated lead management model that puts Marketing and sales together in order to obtain benefits along the whole sales cycle.