Entrevista a Beatriz de Tena, CEO de Walmeric

Walmerian Woman

The last #WalmerianWoman interviewed is our CEO, Beatriz de Tena. In this interview, Beatriz reflects on the change it has meant for her to move from a pure sales role to a position that encompasses the entire company, with all employees under her charge and as “coach” of a great team. Don’t miss it!


1. What is the biggest challenge you have faced as a leader and how did you overcome it?

Being CEO and facing a radical change in the company has been a brutal experience, full of learning and incredible moments. It has been my job to guide the team towards a new way of managing, something that has not been easy, since I had to overcome a lot of barriers, both technological and cultural.

I have learned that being a leader is not only about giving instructions on what to do, but also about giving freedom to the team and providing the tools and support necessary to achieve the objectives in a world that is constantly changing. Creating an environment where learning is continuous has become a priority, and the truth is that it is paying off.

And finally, I have discovered the importance of being an authentic and resilient leader. Maintaining a positive and steadfast attitude in the face of obstacles has been key to moving forward in difficult times.

In the end, overcoming this challenge has not only made the company stronger, but also us as a team. It has taught us that with vision, desire and teamwork we can achieve anything. And that is a lesson I will take with me forever.


2. How would you describe the impact your role has on the company and the work team?

Being a CEO is great, yes, but it’s not just about uploading cool pictures to LinkedIn. Actually, my job is like being the coach of a soccer team. My mission is to coach my players to victory in a championship with many rivals and many, many challenges.

And how do I do that? First, I have a clear vision of the game: what style we want to have, what kind of opponents we want to beat, what we are strong in… Once I know what we want, I can draw the strategy and give the instructions to the team.

Then you have to create a good atmosphere in the dressing room. Everyone has to get along well, support each other and be motivated to give their best in every game. For that, we organize talks like the Walmeric Talks and also Team building, we assign incentives based on results… and I encourage the whole team to be the best version of themselves.

It’s also important that the team is well equipped. That they have the best tools and know how to use them. That’s why we invest in materials, licenses… all state-of-the-art technology.

My job as CEO takes into account tactics, motivation, teamwork? And all at the same time! In the end, what I like most is to see Walmeric win game after game, with the whole team at peak performance and celebrating every victory.


3. What is your long-term vision for your career in the company?

I want Walmeric to remain TOP in Lead Management processes. As CEO, my goal is to take our technology to new horizons, conquer international markets and continue to be pioneers in the industry.

For me, it is fundamental that Walmeric continues to grow, but always with a focus on excellence and customer satisfaction. That means we can’t stop improving our solutions, adapting to new market needs and anticipating future technological trends.

On the other hand, the team is key to Walmeric’s success. I care a lot about creating an environment where we can all give the best of ourselves, feeling valued and supported in our work.

My vision for Walmeric is a future full of innovation, growth and leadership.


4. What advice would you give to other women aspiring to leadership positions in the company?

If you were to ask me for a manual to conquer the world of female leadership, I would tell you that there is no such thing. Every woman is unique and her path to success will also be unique. However, there are some tips that always come in handy:

  1. Be confident in your power: You are stronger than you think. Don’t let insecurity hold you back.
  2. Learn without stopping: Training is your best ally. No matter how high you get, there is always something to discover.
  3. Dare to step out of your comfort zone: Challenges make you grow. Don’t be afraid to take risks, even if they make you a little dizzy.
  4. Raise your voice: Your opinion matters. Diversity of perspective enriches the team and the company. Don’t be afraid to share your ideas and defend your point of view.


Beatriz de Tena, CEO at Walmeric

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