Call Tracking helps your company’s Lead Nurturing. Tracking calls will help you to personalize and activate the most appropriate triggers according to your objectives.
Call Tracking and Lead Nurturing: concepts
The appropriate use of these digital opportunities will allow you to improve your sales and optimize your marketing investments. For many companies, it has become an important link that has led to business success. Take note!
Call tracking is the technology that allows you to know the advertising campaign origin of each call along with its result, allowing you to measure the Return On Investment (ROI). With this information, you will be able to make better decisions and adjust your marketing strategies to obtain better results.
Lead nurturing is a concept that refers to the automated nurturing of the processes. Generally speaking, it is used to guide all phases of your campaign, education throughout the phases, or the maturation of the process. It encourages new purchases of products or services and also helps you to nurture existing customers, through cross-selling and up-selling.
How to leverage Call Tracking for Lead Nurturing
If you put these two concepts together, you will be able to manage all your processes and campaigns more efficiently. This will help you to carry out your work efficiently and optimally. The first consequence of this will be better customer satisfaction since traceability allows not only the knowledge of the campaigns but also the automation of the contact and a better contextualization of the treatment of each lead in the Call Center.
Contact and customer service
Contact automation allows the contact between the Call Center and the customer to be faster and more effective. A lead is no longer interested in a matter of minutes. In addition, all the extra information for its treatment allows sales agents to offer a better service, favoring conversion. If this does not happen, the lead will enter a nurturing process, which will work on the objective of returning it to the conversion funnel to treat it again at a later date.
The collection and tracking of calls provides a better understanding of what happens throughout the Customer Journey and can activate nurturing triggers at the most appropriate time. This allows to improve processes and results, in an automated way or also according to business rules. On the other hand, each query is recorded as a lead history, providing extra information for sales agents.
Immediate contact and contextualized attention accelerates transactions, but lead nurturing also returns unconverted leads to the funnel when they are ready to buy. This not only offers economic benefits but will also bring you, happy customers.
Contáctanos. In short, the concepts of call tracking and lead nurturing have become essential for marketing and sales. There is no doubt that more and more organizations are betting on these technologies. This is because it streamlines processes and improves results. Would you like to know more? Contact us.