How to adapt yourself to the new cookie policy by Google Chrome?

Google Chrome 80 has included news regarding the management of third party cookies. Since its announcement, in February 2020, it has caused several questions. Everyone who collect any kind of data within their website, should be concious of the consequences of this new policy.

What should be taken into account? Which new responsabilities, regarding data management, do I have as a manager? How should I adapt my website to this new policy?

The new cookie policy by Google could put an end to the functioning of some websites. That’s why it is important to know which information could be gathered and which could not from now on.

Fundamental changes: how to manage third-party cookies

The changes that the implementation of the new cookie policy by Google Chrome 80 have entailed, have been minimal. However, it involves some fundamental changes such as the management of third-party data.

Which changes do third-party cookies entail?

It entails that you, as a user visiting a website, when accepting the cookie policy, it is likely that you are offering access to your navigation data to other websites that you haven’t visited.

While other browsers, such as Firefox, which includes, within their cookie policy, the block of thrid-parties to get your data, Google will allow this access. Nevertheless, it establishes a series of limits regarding the kind of data that third-parties can get.

Likewise, it establishes guidelines regarding methods that have to be followed by developers: in order to allow the access of cookies to third-parties, these should be labelled as “cookies cross-site”.

What is Google looking for with this update?

The new cookie policy pursues to increase the level of transparency, informing users about which kind of information is being gathered and who is using it (in general or third-party). Also, it requires safe connections or HTTPS, those that offer security guarantees when navigating in a website.

Everything is aligned with trends related to data protection and GDPR, besides european commitments with regard to the proccessing of data.

How is Walmeric adapting to this new cookie policy?

Walmeric’s script, responsible for gathering each lead tracking and conversion, has been reviewed to accomplish this new requierement by Google Chrome 80: the gathering of cookies by third parties.

That is to say that, the cookies used by our pixel in order to collect lead details and tracking, contain “SameSite=none” and “Secure”, two of the mandatory paremeters within this new version.

In this way, user information prior to the moment in which this user establishes contact with the company: filling a contact form, calling using a ringpool number, chatting by webchat or chatbot, etc., is not lost.

Do you want to know more about Google Chrome 80?

You can get more information in Google Developers or discover all updates in SameSite cookies explained. In this way, you will not lose tracking nor functionalities within your landing pages.

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