Google Chrome 80 has included news regarding the management of third party cookies. Since its announcement, in February 2020, it has caused several questions. Everyone who collect any kind of data within their website, should be concious of the consequences of this new policy.
What should be taken into account? Which new responsabilities, regarding data management, do I have as a manager? How should I adapt my website to this new policy?
Fundamental changes: how to manage third-party cookies
Which changes do third-party cookies entail?
Likewise, it establishes guidelines regarding methods that have to be followed by developers: in order to allow the access of cookies to third-parties, these should be labelled as “cookies cross-site”.
What is Google looking for with this update?
Everything is aligned with trends related to data protection and GDPR, besides european commitments with regard to the proccessing of data.
Walmeric’s script, responsible for gathering each lead tracking and conversion, has been reviewed to accomplish this new requierement by Google Chrome 80: the gathering of cookies by third parties.
That is to say that, the cookies used by our pixel in order to collect lead details and tracking, contain “SameSite=none” and “Secure”, two of the mandatory paremeters within this new version.
In this way, user information prior to the moment in which this user establishes contact with the company: filling a contact form, calling using a ringpool number, chatting by webchat or chatbot, etc., is not lost.