This week we talk to Sabrina Alonso, Inside Sales Manager, who reflects on her work as a leader at Walmeric and the path that has led her to where she is now. Don’t miss her!
1. How would you describe the impact your role has on the company and the work team?
I think that the fact of working with quite technical profiles makes for a very enriching two-way communication. What I mean by this is that they transmit the information to me as explicitly as possible and I am in charge of translating it into sales/marketing language so that we can communicate it optimally to potential clients.
As I mentioned earlier, I place great emphasis on good communication and how it can have a positive impact on the entire business.
2. What is the biggest challenge you have faced as a leader and how did you overcome it?
In my case, performance marketing found me; due to life’s twists and turns and my perseverance, I began to make my way in what would become demand generation. I think the most recent challenge I faced was to change the chip, so to speak, and be able to generate sales funnels with their respective messages for different business units simultaneously.
With the support of the team and those more senior people my process of “mental flexibility” has been much easier and bearable.
3. What is your long-term vision for your career in the company?
This is a super-complex question because I can think of so many things: I would like to continue to grow professionally in a work environment like the one I am in now. Here I feel safe, supported, supported and challenged to always go one step further.
My greatest wish is to continue combining motherhood and professional growth. Having references in the team who are mothers and are doing very well is quite motivating.
4. What advice would you give to other women who aspire to leadership positions in companies?
I could go on and on about this question. I think the best advice is not to be afraid to dare, to speak, to ask and, if you feel it, to face it is the best thing you can do. In the end, these sensations are what make us evolve as people and thus be able to pass on what we learn to others.
