In this ebook we’ll look at the importance of information when designing and controlling campaigns. We’ll review the 4 biggest failures companies have when dealing with information:
- The information is late.
- The information is distributed.
- The information is incompatible.
- The information cannot be used to take specific action.
We’ll also look at how to right these failures through a reporting system that has 5 key attributes:
- 360-degree visibility.
- Identification of the media that work best.
- Measurement of leads in terms of quantity and quality.
- Identification of the lifecycle of each lead.
- Integration with other analysis tools.
Don’t miss this ebook that will give you the keys to measuring your lead generation and lead management activity!