How to evaluate the quality of leads


The best performing sales teams are those that spend their time working with leads that are ready to buy. However, only 25% of leads are ready to be served by Sales (Gleanster Research). This means that not all leads generated in marketing campaigns are ready to buy. Therefore, it is essential to carry out a prior evaluation before giving a commercial treatment to the leads. How to do it? In this free ebook we tell you the keys.

By downloading this Ebook from Delio you will learn:

  • What is a sales-ready lead?
  • Lead evaluation methods.
  • How to technologically implement this evaluation.


Don’t miss this free ebook by Delio and learn how to evaluate the quality of leads!

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