Success Stories
Citibank, Walmeric success story

Success Stories

Citibank

Citibank is the consumer division of the multinational financial services company Citigroup. It was founded in 1812 and currently has 3,280 offices in 36 countries. Citibank’s services cover the areas of consumer banking, savings and investment products, insurance, loans and personalized banking.

Challenge

Immediate management and qualification of interested leads.

Tracking of each contact on a multichannel platform, with comprehensive management of each applicant.

Increase sales platforms efficiency.

Solution

Designed Lead Management Strategy (Methodology and technology).

Immediate and automated processing of leads from landing pages.

Inegration with Contesta.

Results

Immediate and effective contact (<30s) for each lead

Customer acquisition with success rates never achieved before.

Optimization of resources difficult to achieve by any other means.

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