Success Stories
KIA, caso de éxito de Walmeric

Success Stories

KIA

KIA is the oldest automobile manufacturer in Korea and the fifth largest in the world. They produce more than 1.4M vehicles in 14 manufacturing and assembly plants each year. Today, they have more than 3,000 distributors and dealerships in 172 countries around the world.

Challenge

Maximize sales conversions.

Maximize ROI for Kia Motors internet investment.

Solution

Designed Lead Management strategy (methodology and technology).

Automated lead routing and processing from landing pages.

Implemented lead qualification before routing to call center.

Results

Qualified leads delivered to sales team with verified interest in products

Increased conversion rate probability for each lead generated

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