Success Stories
Kiehl´s, caso de éxito de Walmeric

Success Story

Kiehl’s

Part of the L’Oréal Group, Kiehl’s has a 160-year history and is specialized in skincare products and treatments for the face, body, and hair.

Challenge

Measure the value and impact of Display GDN and Search on in-store sales.

Optimize media mix effectiveness for the brand.

Digitize final phase of the funnel.

Solution

A digital strategy designed to impact offline behavior and create value through digital media.

Implemented an NFC solution in the brick-and-mortar store locations for the brand.

Simultaneous contextual search and display campaigns.

Results

+ 0
interactions at checkout associated with a purchase
+ 0 %
of sales in physical stores were influenced directly by the digital campaign
+ 0 %
of shoppers at the physical POS were directly impacted by a digital campaign focused on e-commerce

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