Success Stories
Orange, caso de éxito de Walmeric

Success Story

Orange

Orange is one of the main telecommunications operators in the world with more than 263M customers. It is the second largest operator in the Spanish market with more than 20M clients under its brand umbrella (Orange, Jazztel, and Simyo).

Challenge

Increase lead quality and conversions.

Solution

New conversion objective for Facebook Lead Ads.

Data base enrichment with offline sources, such as the call center, to improve quality of leads generated.

Integration of Orange CRM with Facebook Offline API Conversions to update and optimize in real-time.

Results

High quality conversions thanks to the conversion objective of potential clients and Offline API Conversions

+ 0 %
increase in conversion rate compared to regular campaigns
- 0 %
decrease in cost per qualified lead

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