Verti is MAPFRE’s 100% digital insurance company. It is the fastest growing Spanish company in history and the third largest direct auto insurance company in Germany. Verti is present in Spain, Germany, Italy, and the USA.
Evaluate the relevance of mobile search campaigns for new client acquisition, specifically for direct offline sales.
Designed ROPO Project (Research online, purchase offline).
Implemented Lead Management strategy (methodology and technology).
Automated lead generation processing.
Data integration from different sources.