Integrate your digital universe with the
Lead Management Technology
leader in sales growth.
An automation of 80% in assisted sales’ conversions
Key calls management in digital advertising
Automated lead management in call center
Efficiency in high conversion to sale rates
Increase by 3.5 in mobile SEM sales
Connection between marketing and sales activities
Link offline sales data to traffic sources and advertising campaigns
Use a full picture of the commercial process to generate new value
Manage channels efficiently to increase sales probability
Build an assisted sales channel with Artificial Intelligence and Machine Learning
There is a gap between digital marketing and assisted sales. Lead Management bridges this gap, providing you with those results and information that will make your sales channels, advertising investment and call centers more efficient.
Personalize your sales pitch by knowing your leads’ interests before talking to them
Direct your leads to the best channel and commercial agent in order to improve conversion
Optimize your sales channels by means of AI
Link your offline sales to their origin and online marketing campaigns
Efficiently invest in those campaigns that perform better
Analyze the digital navigation that is originated before a lead purchases offline
Identify leads value
Discover from which campaign those leads that arrived to your assisted sales channel come from. Identify the keyword they searched for and the navigation details prior to the contact with a commercial agent.
Prioritize leads according to your strategy
Qualify your leads based on their navigation details and assign them a priority and strategy in order to be contacted by your commercial agents.
Increase your sales channels with chat, Messenger, WhatsApp and telephone. Direct leads to the best conversion point and optimize performance by means of AI.
Generate second opportunities with your leads through personalized emails and text messages based on prior conversations with commercial agents.
The leads’ interactions with your guided selling channels create information with unlimited potential. Integrate your entire Digital Marketing ecosystem with offline sales.
“La gestión y control de las llamadas es clave en nuestras campañas digitales. Walmeric ha transformado nuestros canales de ventas en Contact Centers digitales.”
“Optimizamos nuestra inversión publicitaria gracias a la tecnología de Walmeric, que nos permite conectar marketing y ventas en una plataforma única y 100% integrada con Google. Conocer la información de cada llamada nos permite gestionar eficientemente cada lead, mejorando los resultados de venta en las campañas.”
Objetivo:
Aumento de la captación de clientes a través del móvil y reducir los costes de adquisición
Enfoque:
Implementación de una solución tecnológica que ha permitido comprender todo el proceso de generación y transformación de demanda
Resultados:
– Incremento x3.5 en volumen de pólizas diarias generadas en SEM móvil, con la consiguiente mejora del ratio clic/póliza
– Incremento x2.5 en ratio de transformación cotización/póliza
– Reducción -60% CPA móvil (costes de solución tecnológica y call center incluidos)
“Cada vez un mayor volumen de nuestras ventas que vienen del canal digital convierten en Call Center. Por eso la eficiencia en la gestión de llamadas de Walmeric es crucial para obtener altos ratios de conversión a venta.”