25 Sep AIshow: How to enrich assisted sales by means of Artificial Intelligence?
AIshow: How to enrich assisted sales by means of Artificial Intelligence?
-READING TIME: 3 MIN-
Next month Walmeric will take part in AIshow as Silver Sponsor. As we introduced you a few weeks ago: our Product Director, Federico Heinen will share with the audience a presentation called “How AI can help you to improve your sales: Lead Scoring, Match 360º and Conversational labeled“.
Today, we would love to share with you the last part of the presentation, related to Conversational Labeled.
Improve user experience with Conversational Labeled
Conversational Labeles is an Artificial Intelligence powered system. It allows to know each client profile, their purchase reasons or how they feel about the offer received.
The idea is to improve user experience with the aim of obtaining business goals.
How is user experience improved?
This AI powered solution understands what happens in each call mainteined.
It takes care of the information gathered: leads’ details and navigation. At the same, it detects feelings coming from their tone of voice and words they use the most in their speech.
In this way, it is possible to detect topics, products that interest the most, problems that lead could have found, etc.
Let’s give an example:
A user calls and in that moment an agent receives valuable information about that lead.
Due to the information that has been gathered, the agent knows the user is annoyed, angry or even furious. It is possible to know that the lead is interested in more than a product even though the call was made asking for a specific product. Moreover, it permits to discover that it is not the first time that user calls, therefore, it is possible that the level of anxiety is quite high.
In this case, the sales agent could contextualize the speech. Having received information prior to the call, it is possible to adapt the treatment to that specif situation.
Analyze and optimize sales practices
Conversational Labeled allows to control a vast quantity of calls. By doing so, it allows to verify service quality.
How are sales practices optimize?
Let’s put the case of a call center that receives 6.000 calls daily. The idea of having an entire department in charge of controlling the quality level of all calls would be prohibitive.
Conversational Labeled allows to analyse if the service responds to the level of quality that it is expected. It is possible to detect if the agent is mentioning proper words and suitable products, among others.
It is possible to analyse specific importants aspects in every call with the aim of optimizing sales practices in following calls.
For example, it is possible to obtain the rate of those clients who call with an annoyed tone of voice and by the end of the call present a happier tone.
What is the purpose?
Since Conversational Labeled analyze topics, tone of voice, keywords, etc. of each call, it is possible to detect ashared aspects among them.
In this way, it is possible to obtain learnings about the common points of those calls that began with an annoyed tone of voice and finilize the call with a happier tone in order to repeat the effect.
Walmeric will be waiting for you in AIshow, “the Smart AI revolution for business”, on the 29th y 30th October in IFEMA, Madrid.
Would you like to know what Artificial Intelligence can do to optimize your marketing and sales strategies?