How to increase your sales?: L2RM success stories

How to increase your sales?: L2RM success stories

Caso-éxito-L2RM
Photo by Razvan Chisu on Unsplash

Implementing a Lead to Revenue Management, o L2RM, strategy within sales and marketing processes has helped numerous companies around the world to optimize their procedures, increase conversion rates and improve user experience.

Vodafone, leading telecoms company, and Verti, online mentor within the insurance industry, joined Walmeric a few years ago with the goal of obtaining higher visibility on their offline sales’ online origin and improve their leads treatment.

Vodafone achieved a conversion growth over 2% and Verti increased the number of insurance services sold, between 5% and 10%.

Would you like to know how they achieved it?

Vodafone success story

Manuel Rodríguez, Digital Marketing Manager, and José Hernández, Digital eCommerce CRO Specialist at Vodafone, talk about the challenges they face to achieve a conversion growth and optimize their sales processes within digital acquisition and assisted sales environments.

Verti success story

Juan Pablo Galán, Business Director at Verti, talks about the progresses within the insurance industry and the challenges they face in the digital sphere: data, machine learning, robotization and AI.

¿Quieres obtener una mayor visibilidad sobre tus conversiones y mejorar tus resultados gracias a la gestión eficiente de tus leads? Descubre los beneficios de aplicar Lead to Revenue Management en tu estrategia de marketing y ventas.

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