Attribution

Connect your entire Digital Marketing ecosystem to your assisted sales channels. Create a model enabling information to flow smoothly.

Integration with advertising investment tools

Offline lead conversions gathered in you advertising investment tools.

With the connection to Google Adwords, you will get each sale that your commercial agents close as a conversion related to the advertising campaign from which those sales originated. You will be able to see the stage of the sales funnel in which each interaction remains. This will allow you to easily invest in  those campaigns that better perform. Moreover, you can connect to DoubleClick (Search and Campaign Manager).

Thanks to a new connection to Facebook, Walmeric’s technology allows you to directly capture those leads generated via your Lead Ads advertising campagins and track them.

Integration with lookalike audiences

Enrich your audiences with data from offline conversions. Provide your DMP with tracking data from those leads coming from an assisted sales channel. In this way, you could segment and create new and more accurate lookalike audiences.

walmeric attribution

Integration with analytic tools

You will be able to get tracking data from those leads coming from an assisted sales channel. This information will be available in any analytics tool such as Google Analytics or Adobe Omniture. You will get more detailed insights about how your website traffic performs and the events it generates.

CRM integrated with the entire digital ecosystem

Thanks to an integration with CRM tools such as Salesforce or Sirius, you will be able to access to information about those leads managed via your assisted sales channels. Everything gathered within your sales management platform.

Call Center and Digital Marketing integration

Walmeric’s technology can be integrated with Call Center softwares. In this way, you will be able to access to the labeling gathered by your commercial agents along with all online tracking data from each of your leads.