Tracking

Discover the source and interest of your leads before talking to them. Track their touchpoints and use them to contextualize your sales.

Campaign and keyword tracking

Online search, PPC or offline advertising, our Call Tracking system identifies the campaign that generated those leads that converted via a phone call.

This technology assigns a unique telephone number to each of those leads that visited your site or landing page, allowing you to identify not just the keyword and campaign that originated the lead, but also their website navigation details. This is possible due to dynamic phone numbers.

Google Call Extension tracking

It is now possible to track those leads that call your company and come from Google Call Extension ads. The Call Context technology allows you to discover the keyword your leads searched to get to your ad by means of inbound phone numbers.

Sales channel conversion tracking

Track accurately what happens to your leads once they are in touch with your commercial agents. Call Center integration allows you to find out the outcome of those conversations.

Step-by-step labelling system

Walmeric technology allows you to track your leads footprint, in the online environment and when a commercial agent deals with them. Campaign, web behaviour and contact form details, all of it combined with the information given by commercial agents in order to get a global and accurate view of commercial opportunities.

Customized dashboards

All online and offline lead tracking data is collected within a customized dashboard. This dashboard allows you to easily have under control those sales channels parameters that matter most to you.