Walmeric technology classifies the leads, scoring them according to rules and proprietary algorithms based on variables such as: the keywords searched by the user, the data stored in their cookies, the websites they visited, the time they stayed on the website etc.
Scoring each lead allows the system to identify and measure their level of interest at any given moment and automatically determine which leads should be attended first by your sales reps.
Based on the value of each lead, you can direct them to optimal guided selling channels. For leads with lower conversion probability, you can employ qualification strategies using channels with a lower processing cost. This way you can free up more expensive channels for higher-value leads.